MOBILE MARKETNG IN COIMBATORE

                                     MOBILE MARKETING

What is mobile marketing?

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience through smartphones, tablets and other mobile devices, via websites, email, SMS and MMS, social media and apps.

 How does mobile marketing work?

When it comes to mobile marketing, strategic, personalized content means thinking about different devices in mind and utilizing SMS/MMS marketing and mobile apps.

Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing paln.

There’s a mobile marketing channel to reach every part of your audience where they’re most comfortable, including:

      1.email

• 2.content marketing
• 3.social media marketing
• 4. pay-per-click (PPC)
• 5.  search engine optimization (SEO)

For mobile marketing to be effective, you need to curate a cohesive experience that customers expect — and that can be a real challenge as you work to acquire, engage and retain users across a multitude of platforms. 

Mobile marketing can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real time at any point in the customer lifecycle.

Pro Tip: Ensure whatever message you're sending is only for mobile customers and let them know. Your customers will feel uniquely appreciated and more likely to act on your mobile messages in the future.

10 types of mobile marketing strategies

Unique marketing options on mobile include the following:

1. App-based marketing Use a marketing funnel to persuade potential customers to acquire your app, then activate it and retain it. A good onboarding flow will encourage users to discover the functionality of their app promptly.
2. Social media marketing Drive traffic with organic and paid ads that appear on mobile social feeds. Facebook, Twitter and Instagram often boast the largest user bases.
3. Location-based marketing Mobile marketers can create ads that appear on mobile devices based on a user’s location. For example, some advertisers may only want mobile ads to appear when users are within a one-mile radius of their business.
4. Mobile search ads Search engines often offer specific ad types built for mobile. These can create unique benefits to offer an improved user experience, such as click-to-call functions or instant directions.
5. SMS Text a user’s phone number with specific offers or notifications of upcoming deals.
6. QR codes A cost-effective way to leverage mobile marketing to drive customer engagement and retention. With QR codes you can view a website or landing page, a social media profile, dial a phone number, send an email or view a special offer.
7. In-game Game players will see ads as pop-ups or full screens.
8. Voice marketing Automated phone calls to customer mobiles.
9. Mobile wallets Offers can be sent to apps such as Apple’s Wallet, meaning customers don’t have to worry about printing them off, and making it more likely they will be used.
10. Augmented reality Lots of potential, although still underused by many firms. Gucci, for example, allows you to use its app to overlay a pair of new shoes on to your own feet.

    Components of mobile marketing in digital marketing

1.Websites Mobile-friendly content fits on the screen without side-to-side
 scrolling or zooming, 
it loads quickly, and it’s free of mobile-specific errors. 
The most important reason to
 maintain a mobile-friendly site is to create a consistent 
and engaging user 
experience (UX). Mobile UX has a dramatic effect on every
 stage of the buying cycle. 

2.SMS and MMS marketing messages SMS (short message service) and 
MMS (multimedia message service) messaging are two methods you can use 
to send content direct to customers, but 
it’s important to use these channels wisely. 

3.Gain knowledge of the best techniques
 to get your messaging to your customer fast and 
go over the cardinal rules for an 
effective campaign, whether it be promos, videos, product alerts or reminders. 

4.Advertising and landing pages It’s therefore imperative that your emails 
employ responsive design — a strategy that automatically formats
 webpage content for optimal viewing on any device. And don’t forget about 
landing pages. If your email is mobile friendly, but the clickthrough goes to a
 landing page that isn’t optimized for mobile, that visitor will likely become 
frustrated and click away.

5.Apps: With the right strategy and road map, mobile apps can provide an 

     opportunity to drive profound engagement with your customers. 
    Explore the 
    different types of apps — productivity, commerce, retained engagement,
     and mixed-use — and whether or not a mobile app is the right move to
      support your acquisition, engagement, or conversion business goals. 

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• How to launch a mobile marketing campaign

• Step 1: Create mobile buyer personas

   Mobile buyer personas are fictional representations of your various types of customers.

• Background
• Job description
• Main sources of information
• Goals
• Challenges
• Preferred type of content

• • 
    
  • Step 2: Create goals
  • You’ll need to determine your goals and create a plan. Our guide will help 
  • you understand customer lifecycles and develop personas, build your
  •  marketing calendar and marketing automation toolkit.

         Step 3: Monitor mobile metrics

  • Google Analytics can help monitor mobile usage of your site.  Mobile behavior

     data reveals how well your mobile content engages your audience and 

  • conversion data indicates whether or not some of your key landing pages

  •  still need to be optimized for mobile browsing.

  Advantages and disadvantages of mobile marketing:

  • Advantages:
  • 1.Mobile time is constantly rising, and there are an increasing 
  • number of channels or platforms to choose from with high 
  • engagement levels.
  • 2.Social media is optimized for mobile phones. Social networks effectively 
  • work as media ad platforms.
  • 3.Social media is optimized for mobile phones. Social networks effectively 
  • work as media ad platforms.
  • 4.Audiences can be reached anytime, anywhere across the globe.
  • 5.Mobile marketing techniques allow you to target particular segments of 
  • the marketplace and personalize your content.

     

  • Disadvantages:

  • 1.Users must agree to opt in to receive location-based marketing. Privacy issues

  •  require marketers to be careful to follow data protection regulations.

  • 2.Mobile marketing is fast and its impact instant. So mistakes can be punished rapidly.

  • 3.From social media to search engines, mobile marketing is an ever-changing field.

  •  You’ll need to work hard to keep pace.

  • 4.From social media to search engines, mobile marketing is an ever-changing field. 

  • You’ll need to work hard to keep pace.

  • 5.Some mobile marketing techniques, especially those that use location targeting,

  •  might be seen as invasive.

  Common problems mobile marketing can solve

  • Problem	Solution
    1.I’m unsure if my audience is a mobile audience.	Today’s mobile users range from ages 7 to 90, so almost everyone is a mobile user. The trick is knowing how and when they use their mobile devices. Take time to develop buyer personas and you’ll be able to reach your audience anywhere.
    2.My website and content are not responsive.	One of the first steps to creating a mobile marketing program is ensuring responsive design across your website, emails, and landing pages. By implementing this, you ensure a frictionless and easy-to-engage-with experience that will attract and retain users.
    3.I have good mobile traffic but am not seeing good conversion.	There are a variety of methods that can be used to analyze and optimize your mobile marketing tactics, including improving your responsive site and landing page design and personalizing content for mobile. It’s essential for businesses to future-proof their marketing strategy by boosting those mobile conversion rates.
    4.I don’t know how to integrate a mobile strategy into my marketing plan.	The key to defining any effective strategy is to first decide what success looks like. Get the key stakeholders together to map your mobile marketing strategy, determine how current efforts are performing (if you have any in place), and identify where you can improve.

                                
  •                                MOBILE MARKETING

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